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September 23rd, 2013

Eternal Beta Episode 11 – Mobile Optimization vs Responsive Design

Should you create a mobile optimized site or a responsive one? In this episode, Scott and Nathan discuss the benefits and disadvantages of each execution. Read More

February 8th, 2013

Scott Rowe to Participate in Northwest Missouri State’s Professional Advisory Team on February 15, 2013

Scott Rowe, partner in charge of digital marketing, will be participating on a Professional Advisory Team for Northwest Missouri State University on February 15, 2013. The team of professionals will spend the day discussing what should be addressed in the University’s curriculum for Computer Science and Information Systems. Read More

January 8th, 2013

Scott Rowe to Speak at AMA of KC Luncheon on January 22, 2013

Scott Rowe, partner in charge of digital marketing, will speak at the American Marketing Association of Kansas City luncheon on Tuesday, January 22.  He will discuss the mystery behind the technology of QR codes and show some examples of how marketers are currently using them to develop successful campaigns. He will also discuss methods to effectively track and report on your QR code campaigns. Read More

October 18th, 2012

Bozell Wins Multiple Interactive and Design Awards

Creative marketing communications firm Bozell today announced the agency received multiple interactive and design awards. QRinkle, the agency’s custom-designed QR Code Generator Tool, won “Best Interactive Services Website” from the Web Marketing Association’s 2012 WebAwards. Bozell also received “Standard of Excellence” awards for its website redesigns for Blue Cross and Blue Shield of Nebraska and Right At Home. In addition, Bozell received “Silver Awards” from the International Academy of Visual Arts’ 2012 W³ Awards for QRinkle and its redesign of the Westlake Ace Hardware website. Read More

May 27th, 2012

To Pitch or Not to Pitch

Bozell’s behind the scenes of AMC’s The Pitch.
The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.
Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, Read More

May 23rd, 2012

Episode 5 – YouTube Turns 7, Intrapreneurs, Programming as a Second Language

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. YouTube turns seven years old. Entrepreneurs have become the heroes of the tech industry but there is a large number of Intrapreneurs who are changing their industries. The duo also discuss secondary primary language. Share your thoughts on the blog or on the Bozell Youtube Channel. Read More

May 14th, 2012

Episode 4 – iOS 6 & Google Maps, Streaming Video, iPads Mobile Retail Revenue

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel. Read More

April 25th, 2012

Being Seen Matters More than Being Clicked

When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked. Read More

April 10th, 2012

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Bozell Marketing Show – Google Glass Project Episode

In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and ugly of these new glasses. We talk about how our lives are currently connected into data and digital experiences already and if these new glasses would help make our lives become more manageable or even more busy. Read More

April 6th, 2012

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Bozell Video Chat: Facebook Timeline For Brands And Smart Phone Usage

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More