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Latest

Digital

September 16th, 2020

rcoleman

Don’t Fall into the Data Targeting Trap When Trying to Reach Minority Consumers

By now, you’ve probably seen the statistics. Minorities have $3.9 trillion worth of buying power. 44% of millennials are minorities. According to a Pew Research Report, Gen Z (post-millennials)  is the most racially and ethnically diverse group. Many businesses that once viewed minorities as an emerging segment are starting to ensure that they are a core part of their strategy. In order to reach them, businesses are implementing digital advertising tactics. Read More

BroadcastCampaignCase StudyDigitalPrint

Westlake Grill Match

Digital

PrairieSmarts Website

July 23rd, 2020

kpritchard

Launching a Podcast: Why Promotion is Almost as Crucial as Content

Now might be the time to launch that podcast you’ve been daydreaming about. After taking a sharp nosedive in March and April thanks to COVID-19, podcast growth appears to be on the rise. While many are still working from home and practicing some social distancing, the fact that more people are hopping in their cars now has increased downloads and subscribers. Plus, there are all those new listeners who tuned in to podcasts for the first time when the pandemic began and they had more downtime. Read More

Case StudyDigital

Watkins Concrete Block

June 18th, 2020

bozell

Episode 4: Why Advertising is Less Effective if Your UI/UX is Not on Point

Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn’t matter how great your advertising is if you’re not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy. Read More

Case StudyDigitalPrint

Lauritzen Gardens 2015 Antique & Garden Show

CampaignDigital

FNB Winter Loan Sale

BroadcastCampaignCase StudyDigitalPrint

First Responders Foundation

Digital

TDA Intern Portal