With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, as he talks us through those changes – specifically with Facebook, Google and YouTube. He explains how businesses can still benefit from advertising on these platforms, and he shares effective media tactics and targeting strategies that will help you hit your primary KPIs. Read More

By now, you’ve probably heard about Clubhouse. You may have received an invite, maybe checked out a couple of rooms and some of you have even shed some insight to complete strangers — so brave! But for those of you who need a little more push as to why you should even download the app (currently only available on Apple), I have some ideas that will convince you to join the club, not for yourself, Read More

By now, you’re aware that Apple will require all apps in the App Store to offer a prompt allowing users to opt in or out of tracking. This is called App Tracking Transparency (ATT), and it is being rolled out this week to iOS 14.5 users.

Initially, many experts were predicting that 20% of users would opt in to allow tracking. However, studies conducted by various mobile measurement partners have seen percentages as high as 42%. Read More

One of the biggest annoyances as a CPG marketer is to visit one of your ecommerce product listings and see the wrong product image, usually an outdated label or old packaging, or poorly written product descriptions. Then you have to take on the impossible feat of trying to figure out who you contact to get the content corrected. This frustration is further amplified when you have a portfolio of 50+ SKUs to manage. Read More

Google and several of its fellow Internet conglomerates announced recently that third-party cookies are going away. Privacy advocates cheered. Ad sales reps fretted. But most people were left confused.

What the heck is a cookie? And why should I care if they’re going away?

Cookies are little pieces of data left behind when you visit a website. For those of you with kids, think of your fourth grader hanging out in the living room all day with a box of Oreos. Read More

The Virtual Reality

VR, or Virtual Reality, has come a long way in our notably brief relationship with it over the last few decades. In its infancy, this technology may have rested on your brow as the humble, plastic artifact known as the ‘Viewmaster’, and even that is leagues beyond where it started. Printed film has made way for high-resolution LED screens resting but an inch from our eyes. Only recently has this sophisticated technology entered the hands of consumers, Read More

We’ve all heard by this point how much the pandemic has created a monstrous shift in retail consumption and e-commerce sales. E-commerce retail now accounts for roughly 16% of total retail sales compared to only 11% pre-COVID-19. Amazon is still 6.7x larger than the next closest retailer but spots 5–10 are in a tight race. And in fact, Kroger for the first time has broken into the top 10.  Read More

By now, you’ve probably seen the statistics. Minorities have $3.9 trillion worth of buying power. 44% of millennials are minorities. According to a Pew Research Report, Gen Z (post-millennials)  is the most racially and ethnically diverse group. Many businesses that once viewed minorities as an emerging segment are starting to ensure that they are a core part of their strategy. In order to reach them, businesses are implementing digital advertising tactics. Read More