June 13th, 2011


Department of the Interior Takes Urban Office Space from Tired to Inspired — How Bozell Got Beautiful

Urban. Hip. Inspired. When Bozell announced its plans to relocate from the FNB Business Park to downtown’s Old Market Lofts building, that’s what we envisioned our new office space would be. But, as we soon found out, maintaining a consistent brand image while transitioning from clean corporate cubicles to a gritty downtown warehouse takes a little time. Read More

June 7th, 2011

Behind the Scenes at the Borsheims Engagements Photo Shoot

In late May the Bozell team embarked on a two-day photo and video shoot capturing images for Borsheims’ 2011/2012 Engagements campaign.  This is the first time Borsheims has used custom lifestyle photography to create an emotional connection with consumers.  The campaign aims at capturing the intimate slice-of-life moments a couple shares every day – from a simple glance to a foot nudge under the breakfast table.  These are the little things that create a couple’s forever.  Read More

May 4th, 2011

If You Want Something Done Right…

You don’t necessarily have to do things yourself if you want it done right, but sometimes, it can be awfully rewarding. We’ve got a flurry of activity going on around the office in advance of our open house. It’s not just the cleaning and organizing and standard preparations that you’d expect. We’re building furniture, moving walls, rearranging furniture, hanging signs and lights – we’re designing our space and creating a special environment. And it’s a lot of fun.

March 17th, 2011


I Blame The Internet

Over the last several years, terms that originated online have slowly started to become part of our everyday language. How far this has gone became evident when I saw a pretty standard sign for what to do when you see someone drowning. The way I read it, the instructions weren’t very helpful.

February 10th, 2011

Kim Mickelsen

Rinse. Slather. Begin Again.

I just used half a bottle of body lotion on my hair. By mistake. Which, by the way, is a bitch to wash out. After several hours on an airplane, I just wanted a shower. So rather than unpack, I just grabbed two bottles off the bathroom counter in my hotel room and jumped in the shower. Only after being puzzled as to why I couldn’t seem to rinse my hair clean did I look at the label. Read More

October 5th, 2010

Kim Mickelsen

Those that DO

There are some amazing people who dive in to make something special happen that we all benefit from. They have big visions, and they don’t just talk it, they walk it…all the way to the finish line. They aren’t daunted by the enormity of the task. Or the numerous barriers in their way. They simply take one step at a time and persevere. And they achieve amazing results.
Anne Trumble and the crew involved with the Emerging Terrain Stored Potential project are among those that fall into this group of people. Read More

August 3rd, 2010

Robin Donovan

A Simple Way to Improve Your Writing

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

August 2nd, 2010

Kim Mickelsen

I Just Needed Toothpaste

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I had a visual perspective that caused me to stop dead in my tracks. The number of choices, even among the same brand (Crest for example), Read More

July 2nd, 2010

Laura Spaulding

An Identity of Its Own

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition for watch vendors. We wanted to add some style and enhance the attendee experience. With objectives of growing in-store attendance and sales for the event, Read More

June 29th, 2010


Repurposing Condoms into Wearables

Did that title get your attention? This is not your average blog entry and this was not your average fashion show.
Just recently, I was involved in a Project Runway Condom Fashion Show Fundraiser for the Nebraska Aids Project along with another member of my design team, Carrie Ratcliff and fellow designer/friend Adrian Hardisty-Horsley. It was hands down THE most challenging design project we have ever been involved in. And we were so glad to be a part of it. Read More