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Design

October 5th, 2010

Kim Mickelsen

Those that DO

There are some amazing people who dive in to make something special happen that we all benefit from. They have big visions, and they don’t just talk it, they walk it…all the way to the finish line. They aren’t daunted by the enormity of the task. Or the numerous barriers in their way. They simply take one step at a time and persevere. And they achieve amazing results.
Anne Trumble and the crew involved with the Emerging Terrain Stored Potential project are among those that fall into this group of people. Read More

August 3rd, 2010

Robin Donovan

A Simple Way to Improve Your Writing

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

August 2nd, 2010

Kim Mickelsen

I Just Needed Toothpaste

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I had a visual perspective that caused me to stop dead in my tracks. The number of choices, even among the same brand (Crest for example), Read More

July 2nd, 2010

Laura Spaulding

An Identity of Its Own

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition for watch vendors. We wanted to add some style and enhance the attendee experience. With objectives of growing in-store attendance and sales for the event, Read More

June 29th, 2010

bozell

Repurposing Condoms into Wearables

Did that title get your attention? This is not your average blog entry and this was not your average fashion show.
Just recently, I was involved in a Project Runway Condom Fashion Show Fundraiser for the Nebraska Aids Project along with another member of my design team, Carrie Ratcliff and fellow designer/friend Adrian Hardisty-Horsley. It was hands down THE most challenging design project we have ever been involved in. And we were so glad to be a part of it. Read More

May 24th, 2010

srowe

Who Says Design Doesn’t Sell?

I definitely don’t put myself in the category of a designer or design professional. Quite honestly, I can barely draw a straight line with a ruler. Like most people however I have an opinion. I can tell that I like something or turn my nose up in disgust if it doesn’t fit my tastes. My tastes usually land in the guy zone. I like nature, tech and sports, but I will never turn an entire room of my house into a shrine for an athletic team. Read More

April 21st, 2010

Robin Donovan

Job Hunting Tips for New Graduates

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

April 19th, 2010

bozell

Business Cards Should be Used as a Marketing Opportunity

Make sure your card says something about you. There are a lot of  boring business cards out there. Why? Probably because someone started a business, and “Get business cards” was one of the items on  their “to-do” list. But don’t just slap it together – put some thought into it. Make it unique, creative, and indicative of the special qualities you bring to your business. When your thinking of printing business cards, remember that these small little cards represent you and if they are not memorable than neither are you. Read More

March 31st, 2010

bozell

Eero Saarinen: He Made his Future his Present.

The Womb Chair. Designed in 1948 by Eero Saarinen. The most perfect chair in the world. Comfort, sculptural lines, modern but yet timeless. I have been tracking and loving this chair for many many years…as long as I can remember (Because that is the kind of design nerd I am).
I just recently read an article in TIME magazine about the resurgence of recent interest in Saarinen.
Currently, Yale is restoring quite a number of the buildings he designed for their campuses in the 1950’s: the hockey rink and residential complexes. Read More

March 30th, 2010

bozell

Things to Consider When Designing Your Logo – Number Three in a Series

Sensible and smart use of color will help strengthen your brand. Humans naturally associate universal meanings to specific colors. For example, red is often associated with strength and power, while blue is associated with serenity and peace. Choosing the wrong colors for your logo could cause potential clients to have misconceptions about your brand. Sometimes companies feel the need to use too many colors in their logo and their brand ends up visually confusing and ultimately, Read More