When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More

A major building products manufacturer faced a tricky question: Which product form and which packaging of that form should be sold in home centers when the product is sold to two very different groups: Do-It-Yourselfers and professional installers?
Understanding their preferences would drive manufacturing plant usage and capacity issues, as well as marketing and promotions. We developed and conducted a nationwide online study consisting of consumers and pros. Respondents were encouraged to participate through a sweepstakes offering home center gift cards as prizes. Read More

Mooney Airplane Company planned to unveil two new models of airplanes at the Oshkosh Air Show and wanted to get invitations into the hands of select people who would be prime candidates to test fly the new models at the show.

Through analysis and modeling, Bozell SmarTargeting culled an email database of hot prospects that met specific selection criteria from within the overall Mooney prospect database.
After identifying the prospects we created and sent an exclusive email notice containing a link that clicked through to a flash-based experiential microsite evite.  Read More

Mooney manufacturers high performance, single engine, piston aircrafts. In fact, they make the fastest single engine piston aricraft on the market. Mooney owners are passionate about their aircraft and the history of the company. These rabid fans love to talk about their aircraft and discuss anything Mooney.
We developed and launched a new application within their website to allow these “Mooniacs” to contribute their thoughts and photographs to improve their own Mooney experience. Hundreds of these enthusiasts have registered to become part of this select group. Read More

While NCAA.com and other media sites do a tremendous job of covering the game action, the role of the College World Series site (www.cwsomaha.com) is to provide deeper information about event logistics, tickets and activities before and during the Series to those who plan to attend.
Filled with ticket and event schedule information, an FAQ section, parking and shuttle data, photo galleries, trivia polls, e-cards as well as other things to do in Omaha during the Series, Read More

Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a big advantage over add-ons produced by other manufacturers.
We were involved in developing a new look and feel for Slipstreem Aerodynamics, Read More

Client: Krista’s Creation/Letter-Photo.com – This dynamic website allows customers to create custom products based on the artist’s unique photography. Customers can select images from Krista’s vast image library and assemble words out of the “letters” in the photographs. It was out goal to deliver a top-quality website experience that could showcase their custom work through a very fun and intuitive user interface. We wanted to create an experience that is as fun as the end product.

The Literacy Center works to raise literacy rates among adults. For more than 35 years, the organization has provided one-on-one instruction using volunteer tutors.
From rethinking the entire brand to redesigning the logo, the 2007 Bozell Intern team dove deep into what it takes to complete a successful campaign for the Literacy Center of the Midlands.
The intern team was given the task of re-branding the organization then executing the new brand across all sorts of mix-media advertising — from radio and billboards, Read More

Court Appointed Special Advocates, (CASA), provides advocates to abused and neglected children within the court system. Judges rely on the information CASA volunteers provide to decide whether these children should be adopted, reunited with their families or placed in foster care.
CASA staff met with Bozell staff mentors to outline their greatest needs, which included a higher profile and more volunteers.
The team went to work to analyze the marketing situation, Read More

While getting briefed by the developers of a new document management tool, we could tell that the Saas (Software as a service) product was robust, but not necessarily intuitive. This raised a red flag, because our target audience research indicated that people would subscribe only if they thought the tool was very simple to use.  It became clear that the most important thing to do was simplify the user interface to create a stronger initial user experience. Read More