Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create a fun and easy-to-use online application site for the intern program. We wanted to draw many quality applicants and a bit of traffic recognition for Bozell. Read More

Borsheims, an Omaha jewelry store known for its extensive selection, exemplary customer service and “Borsheims’ price,” was looking for a way to reach a broad audience to promote a variety of in-store events and special offerings.
The Qwest Center Omaha Arena is one of the premier venues in the Midwest. It seats up to 18,300 and has been the host to events such as Creighton University basketball, UNO hockey, the Rolling Stones, AC/DC, U2 and Kenny Chesney. Read More

Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born.
Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, and obtain lead information from new customers. A tent was designed that replicated the famous Borsheims Box with a burgundy bow, Read More

In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years ahead of its time, and today, hundreds of corporations belong to their local Wellness Council and reap its rewards through lower insurance premiums and motivated employees. Read More

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division.
These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors and other target audiences.
These editorial materials focus on current industry issues such as environmental considerations, Read More

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
Recently, Read More

When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors.

The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects to ensure the product was top of mind throughout the design process.
The solution was to showcase VT Industries’ doors as a creative outlet for architects – another way for them to make a building unique. Read More

Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby.
Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen the health system as a whole, as well as work consistently across their multiple locations (8 hospitals and 44 clinics) and their individual services (ranging from cardiology to maternity, Read More

Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site.  As teams are eliminated, tickets are turned in and then available for sale.  Further, out-of-town fans are not familiar with Omaha and don’t know where to turn for information.  To make the event as simple as possible for fans to attend, Read More

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More