February 20th, 2020
Mold Never Looked So Good
Okay, I’ll bite.
Burger King released its The
Moldy Whopper ad campaign yesterday and it has a lot of marketers and consumers talking. Why? Because it’s gross and brilliant all at the same time.
How much do I love this
commercial?
Let me count the ways. Read More
February 17th, 2020
This Article Contains Opinions of a Graphic Nature
Frida Mom makes products that help you care for your new baby and for yourself, post-delivery. In their words, “Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.” Need a tool to get the stubborn snot out of your baby’s nose? They’ve got you. Suffer from serious pain, postpartum? They’ve got plenty of things to help. From a branding perspective, they absolutely know who they are and who their audience is. Read More
January 31st, 2020
Super Bowl LIV Ad Reviews by Ad People
Photo credit: MediaPost, Nov 2019
The good, the bad and Sam Elliott’s mustache.
Robin Donovan, President
When it comes to TV commercials there is no more widespread, public venue than the Super Bowl. Advertisers in the Super Bowl must be prepared to wow the audience, the whole audience, even the part that does not fall within their target demographics. In order to generate a level of excitement worthy of the Super Bowl, most advertisers choose to make their commercial hilariously funny, Read More