Storz Brewing Company + Omaha Beer Week

Storz Brewing Company is the resurrection of a local brand that disappeared from the Omaha landscape in the late 1960s when Grain Belt acquired it. In late 2013, a Storz family member relaunched the company brand, so the challenge was to successfully reintroduce the local beer in the Omaha market. Omaha Beer Week, held for seven days in February 2014, presented a major opportunity to showcase the Storz brand, as well as get people to taste the new product. Our goals were to create awareness among the Omaha beer illuminati, generate trials and boost sales.