Website Design & Development
Watkins, a NEBCO company, produces top-quality building supplies for both residential and commercial application. Watkins desired to position themselves in a more consumer-facing manner. So NEBCO and Bozell partnered to produce a website that exemplifies their quality in the most straight-forward of ways: showcasing the final product. The result is a photography driven design that aims to inspire visitors to take the next step and turn their backyard dreams into reality.
Just a click away
Large and stunning photography of outdoor experiences made possible with Watkins extensive product line takes the front and center. Easy navigation tools are integrated to allow the user to continue browsing; making it easy for them to find the inspiration for their next project.
We made Watkins inventory of over 15,000 products easy to access by seamlessly integrating with their catalog software to create a cohesive browsing experience.
When the new site launched, the difference in user engagement was stunning. Compared to the previous period, pageviews were up 198%, with a 60% increase in pages per session. In addition, time on site also increased by 31.75 percent.