A couple of months ago, Dunkin Donuts launched a social campaign to engage with their core fans. They asked for customers to submit their own concepts for the company’s newest donut. Over the past two months they have received a staggering 90,000 entries.

This week the company announced exclusively through Mashable, the 12 finalists for the competition. They are now asking customers to vote on the new creations in order to determine the champion and therefore the latest delicious product in the Dunkin arsenal.

The number of entries into the contest is truly amazing. Along with the company’s  decision to announce the finalists using a Social Media News website, it shows their understanding of the new media and it’s power to relay brand and promotional messages.