Don’t get so close to the avoidance product or service you’re marketing that you forget it’s not a subject welcomed with open arms. You may come up with a “kick ass” new promotion for adult diapers, but if you wave it openly in the face of your target audience – especially if it’s open enough to be observed by others close to them – you might find yourself permanently banned from their considered set. No one wants to come home to a flyer waving from their doorknob suggesting that their almost certain incontinence can be solved at a discount!

Try reaching out in a quiet and sympathetic way – and make sure it’s low key. Keeping their cover will get you rewarded. No sixteen year old girl wants a glaring ad for acne medication plastered to the back of her favorite fashion magazine so she’s uncomfortable carrying it around. But she will be needing those acne products. Don’t alienate your low hanging fruit!

One organization that needs to keep this in mind is the AARP. They bombard the poor, naïve 49 year old with mailer after mailer on dealing with old age. Don’t you know we’re NOT old at 49 – and we don’t want you waving your flag around us in an open and blatant way. It’s time to wake up guys – this problem isn’t going to get any better as the masses of forever young boomers get angrier at you by the day!