×
Thinking › Issues ›

2021 Issue 2

IN THIS ISSUE

Marketing Then Vs. Marketing Now


by Bozell

Advertising, Brand Management, Digital, Disruption, Social Media

How the landscape has (and hasn’t) changed in the last 100 years. We’re officially 100 years old (we look pretty good for our age, if we do say ourselves), and this milestone has us feeling a bit nostalgic. So, for this issue of Thinking, we are taking a deep dive into the different facets of...

1921 Facts


by Laura Spaulding

Advertising

A quick look at the advertising landscape 100 years ago. American astronomer Carl Sagan said, “You have to know your past to understand your present.” So before we dive into each individual facet of marketing, here’s a quick, broad look at how our industry has changed. U.S. Ad Spending...

The Evolution Of Influencer Marketing


by Kelsey Pritchard

Social Media

How social media democratized, but didn’t create, the “influencer.” Influencer marketing has been around longer than one might think. Though Merriam-Webster officially added the term “influencer” to the dictionary in 2019, the practice of working with influential people to promote a...

The Time-honored Tradition of Unexpected Messaging


by John Vogel

Advertising, Brand Management

How a 1970s ad campaign still shows what’s possible in a commoditized world. If you're reading this, then there's a 99.9% chance your brand is in a highly commoditized segment. Your messaging might feel a little boxed-in as everyone pushes and shoves to carve out a unique space on the...

The Full Circle of Digital Advertising


by Mike Gilloon

Advertising, Digital, Media Planning & Buying

How digital spending and online revenue have changed. I read the other day that those of us who came of age in the 1990s share a unique bond. We’re the only people who grew up with the Internet but also have childhood memories that predate it. We’ve had Facebook profiles for more than a...

Embracing Change


by Dan Cooper

Digital

What I Learned from 1996’s Bozell.com Back in the day, entire banner ads had to be kept under 40kb, auto-playing background music was all the rage (did you know I had a Geocities site dedicated to techno MIDIs?), Altavista was my search engine of choice, and websites were built as tables...

Where Are They Now?


by Jim Minge

Advertising

A look back at people and characters who made some of our campaigns so memorable. Ricardo Montalban. C.W. McCall. Annie Liebowitz. Marlon Perkins. The Verizon Test Man – aka the “Can you hear me now?” guy. These are names – some characters, some real people – that gave iconic pop...