2012 Issue 4


Bozell and the Pet Industry

Customer Focus, Insights

Pets are Changing Our Lives. he pet industry is evolving and, at Bozell, we enjoy every furry, feathery, and scaly moment. Many of us have pets (dogs, cats, bunnies, horses, fish, chickens, at least one donkey and a gecko) and several of us volunteer with local rescue groups. We’re passionate...

Doing Well by Doing Good

Customer Focus, Insights

How to incorporate community outreach into your business model. Consumers are more selective than ever when choosing which companies to buy their products from. And many employees, especially young ones, prioritize social impact and volunteer opportunities in their job search. "I want to buy from...

Back to Basics

Brand Management, Customer Focus

Exploring the power of K.I.S.S. (Keep It Simple, Stupid). The term K.I.S.S. may seem abrasive to some, but it holds a lot of truth and should be remembered by all. So often we find ourselves trying to solve a problem by using the most people, the biggest budget, the newest technology. But sometimes...


Digital, Insights, Social Media

In social media, as in politics, four years is an eternity. In November 2008, about 37 percent of Americans said they'd used a social networking site. In 2012, about two-thirds of people were socially engaged during the elections. In fact, this year a post on social media became the new “I...

So You Think You Want an App?

Digital, Mobile Thinking

The pros and cons of mobile applications. It’s no secret that the mobile market is huge, with more than 50 percent of U.S. consumers currently owning a smartphone. The market is only set to get hotter, with a projected annual growth rate of 20 percent through 2015. In spite of the incredible size...