Owned media = communication channels you control (i.e., your website, blog, email, social channels, etc.).
As marketers, we know there are four types of media – owned, paid, earned and shared. But how exactly do you take advantage of these very different platforms? How do you best utilize your time and marketing dollars? And more importantly, how do you use each in a way that benefits your bottom line? Your questions will be answered in the next four issues of Thinking. Every quarter this year, we’ll focus on one avenue of media, starting right now with owned media. Read on as we discuss the importance of identifying the who and why of your brand, creating content that gets noticed, and making sure your owned channels are actually doing their jobs.
