With the recent explosion and fall of Bitcoin’s price, marketing agencies have been eager to know how they can take advantage of the cryptocurrency trend. Some are turning to blockchain technology for answers.
Blockchain’s main implementation is a method for tracking all cryptocurrency transactions, making it nearly impossible to fake a Bitcoin transfer.
But how does this affect a marketing firm?
My analysis: it doesn’t.
Blockchain and cryptocurrencies are exciting to talk about, but until new advancements are made, they’re best left to water cooler talk.