Most traditional TV viewing continues to happen in the evening hours (M-SU 8-11pm) while “primetime” for online video viewing lasts from noon to 6pm, peaking at 4pm.

People watch network TV programs online to catch up with programming.  This is not a replacement for TV viewing.  Simply the addition of another screen. We are “adding to” not “taking away” mediums.

TV viewing is increasing, partly because of a better viewing environment that includes DVR’s, high definition programming and flat screen TV’s.

DVR’s are now in 35% of American homes (up 25% from last year)