Helping You Identify Your Target Audiences
Smartargeting is what we call our strategic process for both identifying and understanding your target market. We look at data, behaviors and insights to determine the who, what, where, when and, most importantly, the why of your current buyers and your best prospects. All of these insights lead to better creative execution, better media plans, and better marketing strategy overall.
How Can Smartargeting Help You?
Are you struggling to generate new leads? Do you need help prioritizing and maximizing your budget? The more you know about your audience, the more wisely you’ll be able to use your dollars. And we all know what that means: an increase in ROI. But identifying consumer insights and customer insights is not a simple process. There are many methods we use to make Smartargeting so effective. And each one helps you get closer and closer to knowing your audience and meeting your business goals. Those methods include:
Pinpointing True Insights
Data might appear as fact, but it’s not always the truth. Many emotions affect the way a person will answer a question. What they say isn’t necessarily how they feel. Luckily, we’ve mastered the art of asking the right questions.
Emotional Trigger Research
Emotional trigger research is one way we get to the why behind what your customers are saying and doing. This valuable, qualitative information can be what ends up making or breaking any great campaign.
Creating Buyer Personas
At its core, Smartargeting® is a strategic guardrail for determining buyer personas for your business. With the data and insights we identify, we are able to put together customer journey mapping that helps us get your message to the right audience, in the right place, at the right time.