Not only is the cocktail pre-mixed (which is a big plus in this busy world we live in), the look of the packaging is super sweet, which means I will do the designer nerd thing and have it displayed on my shelf or use it as a candle holder for the art studio after it is emptied. What a refreshing take on alcohol packaging. It reminds me more of something West Elm would design if they ever moved away from designing furniture. These boutique/high end alcohol companies are becoming more and more popular and are effecting the big name companies to step it up with regards to their own package design. It is a proven fact that consumers are drawn to the more visually pleasing items, especially if they are not initially familiar with them.
Especially when the packaging is this cool.
Loud & Lola Packaging
Not only is the cocktail pre-mixed (which is a big plus in this busy world we live in), the look of the packaging is super sweet, which means I will do the designer nerd thing and have it displayed on my shelf or use it as a candle holder for the art studio after it is emptied. What a refreshing take on alcohol packaging. It reminds me more of something West Elm would design if they ever moved away from designing furniture. These boutique/high end alcohol companies are becoming more and more popular and are effecting the big name companies to step it up with regards to their own package design. It is a proven fact that consumers are drawn to the more visually pleasing items, especially if they are not initially familiar with them.
Wildbunch drink packaging
The boutique juice industry is also crammed with players – now you can add a new one to the list. Wild Bunch and Company http://www.wildbunchjuice.com/home.html produces a delicious range of healthy juices including vegetable juices which are packed with energy boosting vitamins. But the best thing about this Singapore based company is the packaging. Smooth and ergonomic, the bottles are like little design pieces decorating your refrigerator.
Lastly, we must finally start seriously caring about the environmental impact of unnecessary and eco-unfriendly packaging. Designers, manufacturers, retailers and consumers are the ones that can influence what happens in the packaging world. Packaging manufacturers will follow and start making whatever the market wants to buy. Ideally, of course, manufacturers of packaging should also invest more in developing eco-friendly options. The below bottles are made in the UK using 100% post consumer recycled plastics (such as old soft drink bottles).
