June 20th, 2011
2011 Bozell Interns Will Work With Creating Captains
The 2011 summer interns at Omaha-based marketing company Bozell, will work directly with Husker legend Matt Davison to rebrand and develop a strategic plan for his nonprofit, Creating Captains.
The Bozell internship program offers college students an opportunity to gain real-life marketing experience. Each intern will work in the departments suited to their interest and skills. As part of the annual program, a nonprofit client is assigned to the intern team. Throughout the summer, interns work directly with the non-profit client. This summer, they are working with the program, Creating Captains.
June 20th, 2011
Good Clients Make Good Friends
I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:
- Understand they have bad days, good days, days they need you and days they need to be left alone
- Give them a second chance if they make a mistake
- Give them a hand when you can
- They have different levels of knowledge (sometimes you have to walk them through things)
- Show them something new, something they’ve never seen before
- You can keep in touch with friends via email—have a little face to face from time to time
- Let them know when you can’t do something
- Show respect and be honest
- Talk to them—never at them
June 16th, 2011
It’s Finally Here
We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, new messaging and new processes. It’s like the best of both worlds — new and fresh, but rich in history and tradition. Read More
June 14th, 2011
Reflections of an Intern: Joe
Week three crept up on us fairly fast! We are officially settled into Bozell and have our workloads piling up on us. Each day I walk into the office I am eager to get working (something that is new for me). I have held a fair amount of jobs in my short life and nothing compares to this place. Read More
June 13th, 2011
Department of the Interior Takes Urban Office Space from Tired to Inspired — How Bozell Got Beautiful
Urban. Hip. Inspired. When Bozell announced its plans to relocate from the FNB Business Park to downtown’s Old Market Lofts building, that’s what we envisioned our new office space would be. But, as we soon found out, maintaining a consistent brand image while transitioning from clean corporate cubicles to a gritty downtown warehouse takes a little time.
June 9th, 2011
Baked Beans and Social Media?
Jay Bush and his faithful canine companion Duke. It doesn’t get more ‘aw shucks’ than that. Everything they say about themselves is down home, comfort food, old fashioned family values and wholesome goodness. Their messaging invites you to eat their beans and implies that doing so will enable you to become a part of their warm and wonderful bean family tradition. Read More
June 7th, 2011
Reflections of an Intern: Rob
This is the true story…of five interns…picked to work in an advertising agency…work together and have their skills flourish… and find out what happens…when people stop being ordinary…and start getting creative…Bozell. Read More
June 7th, 2011
Behind the Scenes at the Borsheims Engagements Photo Shoot
In late May the Bozell team embarked on a two-day photo and video shoot capturing images for Borsheims’ 2011/2012 Engagements campaign. This is the first time Borsheims has used custom lifestyle photography to create an emotional connection with consumers. The campaign aims at capturing the intimate slice-of-life moments a couple shares every day – from a simple glance to a foot nudge under the breakfast table. These are the little things that create a couple’s forever. And that forever all starts with an engagement ring from Borsheims. Read More
June 1st, 2011
Change is for Ad Agencies
One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete cave dweller not to have seen something on this. Read More
May 31st, 2011
Reflections of an Intern: Chelsea
As week #1 at Bozell is coming to a close, the only thought in my head is “slow down summer! You’re going too fast!” It’s hard to believe, but I already love this place and these people, and I don’t ever want this summer internship to end. And you know you’ve had a great first week at work when your fellow interns have already prank joked you. (Any ideas for retribution are welcome!) It’s almost impossible to describe how amazing this week has been or how excited I am to spend the rest of the summer with these people, but I’ll give it a go. Read More