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It’s Finally Here

June 16th, 2011

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, new messaging and new processes. It’s like the best of both worlds — new and fresh, but rich in history and tradition.

Because everything is new, and so much had to be done, we’ve all been working at a feverish pace to get everything ready. In the last few weeks the communications elements have rolled out. TV and radio spots are running, a new local website was launched, billboards and street pole banners were put up, an insert appeared in the paper, email marketing got hot and heavy, a text alert program was launched, airport multi-media displays at baggage claim began running. The list was long. And now the big event is about to kick off.

Yesterday was the official kick off press conference and even some of our interns got put to work. Joe Burke delivered some 20k information inserts for fans to area hotels and businesses. And both Joe and Jennifer Fisher acted as human easels today to make sure exhibits didn’t blow down during the press conference.

We had an entire crew down at the stadium for the press kickoff to work logistics. Pictured here are just a few. Interns Jennifer Fisher and Joe Burke and  staffers Emily Wenstrom and Laura Spaulding.

Just in the nick of time, literally with only 30 minutes to spare before the first team arrived on Wednesday, the airport welcome banners were installed.

Every year has its share of challenges. This year the big one is water. It’s everywhere. Even cropping up this week into parking lot D and giving officials some headaches. Flooding is also on the mind of fans coming into town and we’ve needed to provide information about road closures and suggested detours. This is the first time we’ve needed to add a page to the website to include updates on flooding and road detours. Challenges aside, everyone is powering through it and the show will go on. And it will be great!

Come on down and catch the free opening ceremonies and a game. Tickets are still available at the box office and the view is FINE!

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