Omaha-based Bozell, a creative marketing communications company, is among a select group of national advertising firms vying for real business in the new AMC unscripted series, “The Pitch.” The eight-part series launches with a sneak preview of the premiere episode, featuring SUBWAY® restaurants, on Sunday, April 8 at 10pm CT following the network’s award-winning series “Mad Men” and “The Killing.” The series will then return on Monday, April 30 with a new episode, featuring Waste Management, at 8pm CT followed by an encore showing of the premiere in its regular timeslot at 9pm CT. The episode featuring Bozell will air Sunday, May 27 at 10 p.m. CT.

Read More

Bozell’s appearance on AMC’s “The Pitch” is getting quite the buzz. Today, the Omaha World-Herald   spotlighted the story on the front page of their Money section.

Omaha World-Herald Article

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers.

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency.

Scott Rowe is presenting a review of the Westlake Ace Hardware Zombie Campaign at his alma mater. He will explain how Bozell leveraged a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More

This week, Leo A Kelmenson, Former Chairman of Bozell Jacobs Kenyon & Eckhardt, was inducted posthumously into the AAF Advertising Hall of Fame. Read More

The Scotts are back and sharing some insights about some of their two favorite sessions at this year’s SXSW. Scott Rowe covers mobile marketing and discusses QR codes and NFC (Near Field Communication). Scott Bishop focuses on marketing and discusses a panel regarding consumer behaviors.

Stay tuned for more videos as we plan on creating more around the topics of social and digital marketing.

Flash mobs are relatively familiar to most people these days. Groups of seemingly regular people blend into their environment until the right moment when they start to do something different such as dance, sing, pretend to die, or build something. Sudden dancing and singing or other pleasant change often happily surprises unwitting onlookers. Having participated in a couple flash mobs, they are also a lot of fun for the people who know what is happening. There are lots of great examples, but one of my favorites was a cooking flash mob for Jamie Oliver’s Food Revolution. Read More

The Scott’s recap some of their insights and thoughts about what they learned during SXSW this year. It was a whirlwind trip packed with nonstop tech sessions followed by good ole Austin fun…yet somehow the Scott’s managed to take away some solid insights.  Learn more by watching our quick video.

It’s National Puppy Day today and at Bozell we take that very seriously. So seriously that Shiva, an office regular and my best dog-friend, got her own headshot to help celebrate. Read More