Bozell Appears in Inaugural Season Of AMC Network’s Unscripted Series “The Pitch”

April 6th, 2012

Omaha-based Bozell, a creative marketing communications company, is among a select group of national advertising firms vying for real business in the new AMC unscripted series, “The Pitch.” The eight-part series launches with a sneak preview of the premiere episode, featuring SUBWAY® restaurants, on Sunday, April 8 at 10pm CT following the network’s award-winning series “Mad Men” and “The Killing.” The series will then return on Monday, April 30 with a new episode, featuring Waste Management, at 8pm CT followed by an encore showing of the premiere in its regular timeslot at 9pm CT. The episode featuring Bozell will air Sunday, May 27 at 10 p.m. CT.

“In each weekly episode, camera crews shadow a pair of advertising agencies as they develop and present creative campaigns for a national client,” said Kim Mickelsen, managing partner. “The time frame was compressed to less than two weeks from our initial meeting with the client to the final presentation. Otherwise, the process was unscripted and very typical of how we develop a new business pitch.”

Executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman from Studio Lambert (“Undercover Boss”), “The Pitch” chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. Real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.

The process was initiated last August when Studio Lambert contacted Bozell to participate. “Initially we were hesitant to participate, but after talking to the producers, we decided to put our name in the hat and were ultimately one of 15 agencies selected,” said Mickelsen. “From the day we were briefed, we had ten days to come up with our pitch.”

Bozell Executive Creative Director Jerry Stoner added, “At first, appearing in front of the cameras was unnerving – we are the ones used to being behind the camera and in control. But eventually, we became immersed in the project and accustomed to the new normal of being filmed and forgot about the cameras.”

In addition to Mickelson and Stoner, the pitch team from Bozell also included two art directors, one copywriter, four web developers, two media planners, and the agency’s social media director.

For more information on “The Pitch”, download the press kit at http://cdn.ctnhd.com/amc/thepitch.

About Bozell
Bozell is a creative marketing communications company headquartered in Omaha, Nebraska. Bozell’s focus is on our clients’ customers, understanding marketplace attitudes and behaviors to both create winning marketing and sales strategy, as well as impactful advertising, digital marketing, social media, public relations and technology solutions that produce results. For more information, visit Bozell.com.

About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters Here.

About Studio Lambert
Studio Lambert is a fast-growing independent television production company based in London and Los Angeles.   It specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets.  It produces programs for a wide range of American and British networks including the Emmy nominated worldwide hit, Undercover Boss.

Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America such as Wife Swap, The Secret Millionaire, Faking It and, most recently, Undercover Boss.   The US team is led by Eli Holzman, the former head and co-founder of Miramax Television, who created the award-winning hit Project Runway. Eli also developed and launched Beauty & the Geek and co-created Bravo’s Work of Art: America’s Next Great Artist.

Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company.