Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.

The system dubbed “Google realtime” is as easy to use as any Google search. Simply type in your search term or wrap your term in quotes if you want an exact match, and click search. The system will then provide you hour-by-hour results for the current day.

What’s even more impressive is you can also select where the content was posted from geographically. So if you have offices or stores in different physical locations you can select the city and state where you would like to see comments.

This simple to use service provides a great tool for determining social comment trending for any organization.