When you launch an online campaign, try and make sure that you can run it for at least one-month (at a minimum) in order to get maximum effectiveness. This is true with both SEM and display campaigns.

The beauty of online is that you can test different creative messages to different audiences and have results in real-time. But don’t make rash judgments as you view your analytics. It is beneficial to allow a campaign to run for at least 2-weeks before recommending any major optimizations. Sometimes a campaign just needs a little time to gain speed.