More than 70 million dogs live in the United States and every one of them has to do its “business”.  Dog owners know that they will be the ones who get stuck holding the bag.

To combat this offensive inconvenience, the Doody Dangler was invented. It is a leash enhancement that allows dogs to carry their own loads and attaches the doggy doo bag to the dog’s leash, allowing dog owners to retain a free hand.

Pet accessories typically can’t compete in a news cycle filled with political scandal, Hollywood hype or the rollout of such mega products as the iPhone. So, we took a different approach that relied on word of mouth marketing, a unique pitch kit and targeted at local and pet industry media.

A Bozell artist created a retro-looking cartoon hero, The Dangler. Our product pitch kit featured the Dangler’s tongue-in-cheek adventures and included fake dog doody and a comic strip that humorously illustrated the product.

The Dangler received media hits on National Public Radio, Pet Product News, Tails, The Chicago Tribune and more.   The Doody Dangler is now sold at independent pet stores across the country and on the Internet on several pet product sites.