What is a vacation? To some it’s a destination. To others it’s spending extra time with friends and family.  These things and more can be obtained close to home with a Staycation at a CoCo Key indoor water park.

CoCo Key Water Parks are connected to hotels, but you don’t need to be a guest of the hotel to enjoy the water park. Besides water slides, a lazy river and other water entertainment, CoCo Key also features a full restaurant and bar along with cabanas that can be rented for larger groups and birthday parties.

Whether it was a three day stay or just for the afternoon, CoCo Key guests are able to create memorable and fun experiences for the entire family.

Beyond competing with themed indoor water park hotel chains, CoCo Key also goes head-to-head with recreational community pools and outdoor water parks in many of the markets in which they are located. It was our goal to create “buzz” in each market on the value proposition of CoCo Key and the Staycation concept. Prior to working with Bozell, each individual property manager at each location was responsible for their individual media buy.

CoCo Key was able to create a uniform brand across the country by having a single agency develop its media plan. We leveraged our strong relationships with national broadcast, print, online and outdoor companies to create an efficient and integrated plan. It was important for us to develop a media  mix that not only provided a desired level of reach, but also a level of frequency that could support multiple promotional offers.

CoCo Key has successfully opened 10 additional properties across the U.S. in the last 14 months and plans to continue expansion in the next year.