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Tips

January 25th, 2019

Laura Spaulding

Put a Marketing Professional on Your Nonprofit Board

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

December 19th, 2018

kbrennan

DISH Network with the Win!

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Read More

August 13th, 2018

aschieruer

To the Next Interns

Dear New Interns,
Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More

July 25th, 2018

dwikowsky

Small Talk = Big Value

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

July 19th, 2018

kbrennan

Preparing You for The Agency World

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.
You need to be resilient.
Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More

June 29th, 2018

bwilliams

Keeping a Healthy Perspective as a Creatively Inclined Perfectionist

I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”
Nailed it. Read More

June 8th, 2018

aschieruer

So You’re New to Networking

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.
Go to events.
I found out about Bozell’s internship program at Meet the Pros. Read More

May 16th, 2018

dmoore

So You Want to Be a Copywriter?

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:
Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

August 3rd, 2012

Intern Confessions

A letter to Baby Fereday: Lessons from the Bozell Interns
Dear Henry,
I’d like to write to you and say, on behalf of all the Bozell interns, congratulations, you have a great mom. And we’d know, because AnnMarie was kind of like our mom for the first seven weeks of our summer internship. That is, until she was all: “Hey I just met you, and this is crazy, but I’m gonna leave now, to have my baby.” Read More

September 16th, 2011

Play Well With Email Filters

With the increased use of advanced email filters, user want control over how they receive communications. As the sender, you have less and less control over how the message appears in someone’s inbox. By segmenting your email communications out to different addresses, you give the end user more control over how they filter your communications.