You’ll definitely believe in the power of the written word after listening to this month’s episode of Marketing Then & Now. Inspired by the advertising bible, Hey, Whipple, Squeeze This, associate creative director (and previous senior copywriter) John Vogel shares his philosophy and personal approach to copywriting. He discusses how it has changed over the years, including his take on the wonderful world of AI – like Jasper.ai, an AI copywriting tool. Packed full of dad jokes and clever puns (ones that won’t make your eyes roll), you won’t want to miss this insightful and delightful episode. 

In this episode of Marketing Then & Now, we take a detour from bottom lines and ROIs to focus on doing good. Our guest this episode is Laura Spaulding, Bozell’s director of corporate communications, who talks about our 100 years of “paying rent for the space we occupy on this earth”—a credo our founder Morris Jacobs embodied decade after decade. Listen and be inspired as Laura shares examples of how Bozell and its employees have made a lasting impact – from our work with Boys Town in the 1930s to our Free Ad Day celebrating our 95th anniversary to our current work with Make-A-Wish Nebraska – proving that, when businesses give back, it betters the community, your employees and society as a whole. 

There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfound mission: to do business “the right way.” In this episode of Marketing Then & Now, our special guest Sarah shares her journey from defeat to success. She talks us through how putting quality products over profit and letting your mission guide everything you do can create a loyal community of customers and lead to a prosperous brand. (And she even shares her story about how she got invited to promote her candles at The Oscars, which you won’t want to miss.) 

The pandemic has made a substantial impact on the marketing and advertising industry, that’s no secret. But in this episode of Marketing Then & Now, we sit back down with one of Bozell’s owners, Kim Mickelsen, to get her take on the past couple of years, as well as her predictions for what’s to come. Having personally seen our agency survive three major crises during her 20 years of ownership, she offers a unique perspective on the matter. So listen in as she shares commerce stats, past experiences, and helpful insights on where we go from here. 

Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure success? On this episode of Marketing Then & Now, all of these questions (and more) are answered by our resident podcast interviewer and manager of content, Jim Minge. We’ve flipped the script and put him in the hot seat this time around in order to truly get to the bottom of content in today’s market. Tune in as he defines and explains what content is, why it’s more important than ever before, and how he gets to the big ideas that lead to engaging content people love to consume. 

With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, as he talks us through those changes – specifically with Facebook, Google and YouTube. He explains how businesses can still benefit from advertising on these platforms, and he shares effective media tactics and targeting strategies that will help you hit your primary KPIs. And bonus: Rod gives his prediction on the next big thing that’s coming down the media pipeline. So you won’t want to miss this episode. 

With 100 years under our belt, Bozell has seen the advertising landscape change drastically. But throughout the decades, we managed to create one successful campaign after another. How? In this unique episode of Marketing Then & Now, you’ll hear a live podcast where we asked Kim Mickelsen, co-owner and CEO, and Dan Cooper, creative director, to share their experiences regarding two national brand awareness campaigns with which Bozell was involved. The first: Mutual of Omaha’s Wild Kingdom in the 1960s. The second: 529 College Savings Plans in the 2020s. Even though these campaigns were created six decades apart, Kim and Dan get to the bottom of what they have in common and why they were both so successful. 

When it comes to connecting with your target audience, the more you understand who they are, what they want and why they do what they do, the better you can communicate with them. That’s why Bozell is excited to announce 360 Listening, our innovative new service that combines search, social and news listening to give you a well-rounded, real-time view of the conversation surrounding your brand, competitors and industry. Join us for this episode as we talk with Dan Cooper, Bozell creative director, about how 360 Listening works and how it can help you create more relevant content, boost engagement, predict trends and avoid landmines.

With a history spanning a century, as well as having been a top-10 global leader in the advertising industry, our agency has no shortage of fascinating stories. So, to celebrate our 100-year anniversary, we invited co-owner Kim Mickelsen to share some intriguing, never-before-heard memories. Over her nearly four-decade tenure with the agency, Kim has heard and seen it all. From making WrestleMania the success it is today to bringing the College World Series to Omaha to creating the iconic “Pork. The Other White Meat.” campaign to the comical tales of shooting Mutual of Omaha’s Wild Kingdom … and oh so much more … you don’t want to miss this month’s captivating episode of Marketing Then & Now.

Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.