Episode 17: 60-year-old Secrets to a Successful National Brand Awareness Campaign

September 2nd, 2021

With 100 years under our belt, Bozell has seen the advertising landscape change drastically. But throughout the decades, we managed to create one successful campaign after another. How? In this unique episode of Marketing Then & Now, you’ll hear a live podcast where we asked Kim Mickelsen, co-owner and CEO, and Dan Cooper, creative director, to share their experiences regarding two national brand awareness campaigns with which Bozell was involved. The first: Mutual of Omaha’s Wild Kingdom in the 1960s. The second: 529 College Savings Plans in the 2020s. Even though these campaigns were created six decades apart, Kim and Dan get to the bottom of what they have in common and why they were both so successful. 

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