Episode 16: Introducing 360 Listening – The Most Comprehensive Approach to Understanding Your Audience

June 30th, 2021

When it comes to connecting with your target audience, the more you understand who they are, what they want and why they do what they do, the better you can communicate with them. That’s why Bozell is excited to announce 360 Listening, our innovative new service that combines search, social and news listening to give you a well-rounded, real-time view of the conversation surrounding your brand, competitors and industry. Join us for this episode as we talk with Dan Cooper, Bozell creative director, about how 360 Listening works and how it can help you create more relevant content, boost engagement, predict trends and avoid landmines.

Listen below or on Apple Podcasts, Spotify, Google Podcasts or likely wherever you listen to podcasts. And don’t forget to subscribe, leave a review and share with others.