When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising. Read More

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

A J.Crew advertisement gaining lots of blog buzz this week shows a mom painting her son’s toenails pink with the caption “Lucky for me, I ended up with a boy whose favorite color is pink.” The ad features a photo of J. Crew President Jenna Lyons painting bright pink polish on her young son’s toenails. Read More

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. Often that’s true, but not in this case. Read More

Yahoo has unveiled Search Direct, a feature it will integrate into select Yahoo sites, giving searchers answers to questions and lists of trending topics as queries are typed.
The feature rolls out in the U.S. first, and later this year, internationally. Yahoo Search Direct predictive-search technology comes several months after Google Instant. The feature is geared to help searchers find answers, not links, faster.
Search Direct covers top trending searches, movies, TV, sports teams and players, Read More

Starting last week many online companies launched “Ad Choices” (Advertising Option Program). This program is part of an industry wide effort to implement consumer-friendly principles and enforcement standards regarding Online Behavioral Advertising (OBA).
This program was initiated to provide consumers with a better understanding of and greater control over ads that are served to them based on their online behavior. Consumers can click on this Ad Choices icon to essentially opt-out of receiving online behavioral advertising. Read More