The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More

Obviously we (especially us in Media) are continuing to be at the forefront of what more traditional media outlets are doing to adapt to the change in the media landscape and what plans they have for engaging consumers in an environment where they can get any information, anytime, and in multiple ways.  Below is an example of what some of the most “traditional” national print publications are investing in to ensure they continue (and hope to gain) their current/future audiences:
“The Wall Street Journal’s print edition and The New York Times Online will both introduce new elements Thursday morning as The Journal makes a play for new ad revenue and The Times tries to increase its allure to web surfers. Read More

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

A company that we have used the past couple years in NCC which focuses primarily on Spot Cable today announced that it has booked $1 billion in annual ad sales for the first time in its 20-year history.  This is a network that we have used to help us plan and buy media in multiple makets simultaneously dating back to the FNB One-of-a-Card Campaign.  By way of comparison, when NCC launched in 1988––at the time it was known as National Cable Advertising––total billing was around $10 million, Read More

Many marketers are wondering right now what the best advertising approach is in these tough times.  I say spend but spend wisely.  Go into the marketplace with a sound strategic plan that will allow greater frequency with a more efficient use of limited dollars.   When the majority of your competition is reducing ad spend during this time GET OUT THERE!  Now more than ever marketers have the ability to gain marketshare and keep in front of engaged consumers.  Read More

What is a vacation? To some it’s a destination. To others it’s spending extra time with friends and family.  These things and more can be obtained close to home with a Staycation at a CoCo Key indoor water park.
CoCo Key Water Parks are connected to hotels, but you don’t need to be a guest of the hotel to enjoy the water park. Besides water slides, a lazy river and other water entertainment, CoCo Key also features a full restaurant and bar along with cabanas that can be rented for larger groups and birthday parties. Read More

Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.
Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.
Signs placed outside high traffic stores in area malls provide clever reminders to shoppers. Read More