Answer:  The same way you reach other human beings.  Which means that preaching at them in a dogmatic and officious manner and/or trying to scare them with dire predictions of an imminent and grueling death if they make a wrong choice is probably not going to work either for them or you.  That seems pretty logical, right?  So then why does everybody do it?
It’s like no one has taken the time to realize that the menopausal woman is a person.  Read More

I like testing the new stuff out. That’s one thing that I can look back at and see as a consistent pattern in my life. It’s also one of the things I really like about the web and technology fields. Give me a beta test of the next Big Thing and I can pretend I’m special and important! Thanks, Google for not letting me down in that department!

We talk a bit around here about the new dialogue that happens between companies and their customers – and between the customers themselves. Things are definitely changing out there – and I don’t think anyone’s really debating that anymore. Participate or get out. What I’m enjoying right now is the proliferation of the satirical online personality and the conversations these folks are starting.

Yesterday Facebook announced that it was opening up its stream — the feed of members’ status updates and wall posts via a new API for developers.  With the API, developers will now be able to create new programs that mash-up and remix the core data of users (with user permission) making it more useful and portable.  One of the first apps to take advantage of this new API is Seesmic Desktop,  Read More

Plenty of new things brewing in the Web Browser world these days. Well, maybe not like in the beginning of the browser wars when Netscape introduced their own tags that made budding developers like myself both jump for joy and cringe at the same time. But with Apple launching a new beta version of Safari, Internet Explorer 8 being officially launched by Microsoft, and Google promoting some of the capabilities of it’s own Chrome browser, we’ve got more activity going on in the browser world than there has been in a while.

Anyone get it? What about Chocolate Rain? Or how about Hampster Dance? Techno Viking? Monkey Sniffs Finger? LOLCATS? Mentos & Diet Coke? Peanut Butter Jelly Time? Star Wars Kid? I really could go on for days. I will save you the pain (and time) and end it now.

A report released this week by Forrester Research talking up sponsored conversations (i.e. paid blog posts) set off a firestorm of online debate.

A lot of attention gets paid around here to web/interactive design. It’s a different beast than print design. It’s got to be usable. It can be dynamic. It has to be programmed, coded, laid out, and implemented in some way that displays properly in a bunch of different web browsers and even mobile devices. And let’s not even get started on keeping up with the latest rendering engines, CSS techniques, and all the other things that end up making the web design job a lot more than making pretty pictures.

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.

Surprisingly it’s just dawning on many people that they have a digital trail that can impact their ability to land a job. For years, we’ve routinely done a quick online search of candidates we interview. And I often shake my head at some of the things we find. But now, YouTube’s making it easy to clean up your act as far as video comments go.