“Flatten the curve.” Thanks (or no thanks) to COVID-19, this phrase has become part of our daily vocabulary. It’s everywhere: in headline news, on social media, and chats between co-workers and friends. Just one month ago, we hadn’t even heard of it, even though this debilitating disease was sweeping through Asia.

Fast forward to today and we are in the midst of a global pandemic. For me, it feels unworldly. It’s like we’re trapped in an apocalyptic sci-fi movie except there’s no Brad Pitt in sight to save us. Read More

Fisher-Price launched a brand refresh effort in December of 2019. The work done by Pentagram, Wieden+Kennedy and Fisher-Price is a masterclass on brand expression. The coordination of different agencies, contrasted brand history, varied expressions across multiple touchpoints for multiple products, and a pitch-perfect execution like this doesn’t happen by accident. You would be forgiven if you thought that with money, size, and ubiquity, a brand refresh effort like this would be relatively common. Not easy, but certainly not a risky endeavor. Read More