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Customer Focus

May 19th, 2022

hrotschafer

You’re Not Lazy. You’re Just Burnt Out.

We see you. Tired. Having trouble concentrating. Uninspired. But we’re not here to call you out for being lazy and procrastinating. We’re here to tell you you’re just burnt out.

The World Health Organization defines burnout as a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.” Although first defined in 2019, the worldwide COVID-19 pandemic has not only brought more attention to burnout and its long-term effects but has also shed light on just how rampant burnout is among working individuals. Read More

January 14th, 2022

Laura Spaulding

100 Years of Staying Close to the Customer

I recently read a Fast Company article entitled, “Three Essentials to Strong Agency-Client Relationship.” Its tips include:

Remember why they hired you.Overcommunicate and anticipate needs.Don’t neglect the relationship.

As I was reading the explanations for each, I realized that they all rolled up to one mantra that Bozell has been emphasizing for 100 years: Close to the Customer. Read More

November 10th, 2021

bozell

Rebranding Facebook: Everyone has an Opinion

Image Credit: Facebook.com

Rebranding a giant like Facebook is an impossible task – a no-win situation that will be examined by everyone. So that’s just what we did. Three Bozellers share their takes on Facebook turned Meta. Read More

November 4th, 2021

bozell

Episode 19: Revealed – The Secrets to Successful Storytelling

Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure success? On this episode of Marketing Then & Now, all of these questions (and more) are answered by our resident podcast interviewer and manager of content, Jim Minge. We’ve flipped the script and put him in the hot seat this time around in order to truly get to the bottom of content in today’s market. Read More

June 3rd, 2021

Laura Spaulding

100 Years of Paying Rent

There has been a lot of conversation recently about the interconnectedness of profits and purpose – the idea that a business can do well by doing good for its customers, employees and community, not just its shareholders. For example, I recently read this statistic:

“Globally, 94% of consumers said it is important that the companies they engage with have a strong Purpose, and 83% said companies should only earn a profit if they also deliver a positive impact.” (Forbes, Read More

March 30th, 2021

bozell

Episode 13: Know the Difference Between Consumer Insights and Research Findings

When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Read More

February 25th, 2021

Kelsey Pritchard

Bozell’s 360 Listening Minimizes 2021’s Marketing Question Marks

Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it. Read More

December 29th, 2020

Episode 10: Leveraging Software to Improve B2B Marketing & Sales

If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has become more and more complicated. Luckily, in this episode of Marketing Then & Now, we invited our first outside guest, Joey Knecht. Joey is CEO and managing director of Proteus—a sales enablement platform that helps complex B2B sales teams engage with buyers and stakeholders—and we’ve worked with him to take our clients’ B2B strategies to the next level. Read More

November 19th, 2020

hmccain

Become BFFs with Change

“We have changes.”

These are the words no art director or copywriter wants to hear – doesn’t matter who says them. If we were in the office, you’d hear a large groan and maybe see a few eye rolls. Spoiler alert: Creatives always complain about changes. Just ask any account executive.

You see we’ve been caring for this obviously brilliant idea like it’s one of our own kids. We nurture it to its full potential and then anxiously send it out into the world, Read More

October 28th, 2020

bozell

Episode 8: Adjusting Your Marketing for The New Consumer

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.   Read More