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Customer Focus

November 19th, 2020

hmccain

Become BFFs with Change

“We have changes.”

These are the words no art director or copywriter wants to hear – doesn’t matter who says them. If we were in the office, you’d hear a large groan and maybe see a few eye rolls. Spoiler alert: Creatives always complain about changes. Just ask any account executive.

You see we’ve been caring for this obviously brilliant idea like it’s one of our own kids. We nurture it to its full potential and then anxiously send it out into the world, Read More

October 28th, 2020

bozell

Episode 8: Adjusting Your Marketing for The New Consumer

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.   Read More

September 22nd, 2020

jkruntorad

You Should Be Utilizing ABM in Your Marketing Strategy

© foundr.com

Picture a marketing funnel. The process goes from attracting to nurturing and then converting your collected leads.

But what if you flipped that funnel on its head? First, identifying leads that have a higher interest – and a higher likelihood of closing on your product – and then sharing engaging and personal information that applies to their need(s). This is account-based marketing (ABM). Read More

September 16th, 2020

Rod Coleman

Don’t Fall into the Data Targeting Trap When Trying to Reach Minority Consumers

By now, you’ve probably seen the statistics. Minorities have $3.9 trillion worth of buying power. 44% of millennials are minorities. According to a Pew Research Report, Gen Z (post-millennials)  is the most racially and ethnically diverse group. Many businesses that once viewed minorities as an emerging segment are starting to ensure that they are a core part of their strategy. In order to reach them, businesses are implementing digital advertising tactics. Read More

August 26th, 2020

bozell

Episode 6: Why a Customer-centric Marketing Strategy Works Best

Creating a solid marketing strategy is no easy feat. But as someone who has led successful marketing campaigns for a number of well-known clients (like Warner Brothers and TD Ameritrade), Jackie Miller, Bozell’s CMO, shares some helpful insights in this month’s episode of Marketing Then & Now. From putting the client at the center of your planning to redefining the word “stakeholder,” Jackie offers insightful thought-starters on how to better understand your audience and put together a marketing strategy that is as efficient as it is effective. Read More

August 14th, 2020

chdo

Three Ts Every Social Media Strategist Should Live By 

Imagine the Statue of Liberty. She’s a little over 300 feet tall. Crazy enough, that just happens to be the average number of feet of content a person scrolls through their phone each day.

Say whaaat? 

So, in a world where there is more content on your phone than ever before, how do you stand out? I can’t give you a magical secret recipe, but I can offer the three Ts that I go by, that’ll also give your business’ social strategy a fighting chance.  Read More

August 10th, 2020

Jackie Miller

Change Starts Now

The 1960s are seen as a hinge point in American history from both those who welcomed the change and those who feared it. But that decade proved to be a tectonic shift socially, culturally and politically – tackling issues from civil rights, immigration, feminism, the Vietnam War and environmentalism.

Similar to the 60s, as we ushered in 2020, we began seeing fundamental shifts and a call to arms on many fronts. From sustainability, gun control, feminism (#MeToo), Read More

July 27th, 2020

lhartung

Not All Flour is The Same

King Arthur Flour recently showed up on AdAge’s list of “America’s Hottest Brands 2020” which highlights brands that are thriving during tough times.

This got me thinking. It’s just flour, right? Isn’t all flour the same? How brand loyal to a commodity can consumers really be? Well, after further investigation, King Arthur makes it hard for you to turn a blind eye. King Arthur has a consistent, authentic voice. One that represents its employee-owned heritage. Read More

June 26th, 2020

hmccain

Welcome to the Gen Z Era

Sorry, millennials, your reign is over. Alas, it was short-lived, and we’ll always remember you for your avocado toast, but a new generation stepped up to the plate: Generation Z. Gen Z, born between 1995 and 2015, grew up in the Internet age. They think mail has always been digital and video chats were second nature to them even before COVID-19. They are confident, empathetic, diverse, independent and adaptable. And, even though many of them may only be kids, Read More

May 21st, 2020

Robin Donovan

Everyone Wants to Help Small Businesses Through COVID-19

But Who Really Means It and Who’s Just Masking a Lame Attempt to Get Our Money?

That’s a huge new thing. I get numerous emails every day from companies claiming to be experts that want to help us through this pandemic – but who really means it?

Many do. My bank and law firm, and even my CPA firm send me critical information on what grants and loans are available and what rules are in place, Read More