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Customer Focus

June 3rd, 2021

Laura Spaulding

100 Years of Paying Rent

There has been a lot of conversation recently about the interconnectedness of profits and purpose – the idea that a business can do well by doing good for its customers, employees and community, not just its shareholders. For example, I recently read this statistic:

“Globally, 94% of consumers said it is important that the companies they engage with have a strong Purpose, and 83% said companies should only earn a profit if they also deliver a positive impact.” (Forbes, Read More

March 30th, 2021

bozell

Episode 13: Know the Difference Between Consumer Insights and Research Findings

When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Read More

February 25th, 2021

Kelsey Pritchard

Bozell’s 360 Listening Minimizes 2021’s Marketing Question Marks

Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it. Read More

December 29th, 2020

Episode 10: Leveraging Software to Improve B2B Marketing & Sales

If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has become more and more complicated. Luckily, in this episode of Marketing Then & Now, we invited our first outside guest, Joey Knecht. Joey is CEO and managing director of Proteus—a sales enablement platform that helps complex B2B sales teams engage with buyers and stakeholders—and we’ve worked with him to take our clients’ B2B strategies to the next level. Read More

November 19th, 2020

hmccain

Become BFFs with Change

“We have changes.”

These are the words no art director or copywriter wants to hear – doesn’t matter who says them. If we were in the office, you’d hear a large groan and maybe see a few eye rolls. Spoiler alert: Creatives always complain about changes. Just ask any account executive.

You see we’ve been caring for this obviously brilliant idea like it’s one of our own kids. We nurture it to its full potential and then anxiously send it out into the world, Read More

October 28th, 2020

bozell

Episode 8: Adjusting Your Marketing for The New Consumer

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.   Read More

September 22nd, 2020

jkruntorad

You Should Be Utilizing ABM in Your Marketing Strategy

© foundr.com

Picture a marketing funnel. The process goes from attracting to nurturing and then converting your collected leads.

But what if you flipped that funnel on its head? First, identifying leads that have a higher interest – and a higher likelihood of closing on your product – and then sharing engaging and personal information that applies to their need(s). This is account-based marketing (ABM). Read More

September 16th, 2020

Rod Coleman

Don’t Fall into the Data Targeting Trap When Trying to Reach Minority Consumers

By now, you’ve probably seen the statistics. Minorities have $3.9 trillion worth of buying power. 44% of millennials are minorities. According to a Pew Research Report, Gen Z (post-millennials)  is the most racially and ethnically diverse group. Many businesses that once viewed minorities as an emerging segment are starting to ensure that they are a core part of their strategy. In order to reach them, businesses are implementing digital advertising tactics. Read More

August 26th, 2020

bozell

Episode 6: Why a Customer-centric Marketing Strategy Works Best

Creating a solid marketing strategy is no easy feat. But as someone who has led successful marketing campaigns for a number of well-known clients (like Warner Brothers and TD Ameritrade), Jackie Miller, Bozell’s CMO, shares some helpful insights in this month’s episode of Marketing Then & Now. From putting the client at the center of your planning to redefining the word “stakeholder,” Jackie offers insightful thought-starters on how to better understand your audience and put together a marketing strategy that is as efficient as it is effective. Read More

August 14th, 2020

chdo

Three Ts Every Social Media Strategist Should Live By 

Imagine the Statue of Liberty. She’s a little over 300 feet tall. Crazy enough, that just happens to be the average number of feet of content a person scrolls through their phone each day.

Say whaaat? 

So, in a world where there is more content on your phone than ever before, how do you stand out? I can’t give you a magical secret recipe, but I can offer the three Ts that I go by, that’ll also give your business’ social strategy a fighting chance.  Read More