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Customer Focus

December 11th, 2018

Robin Donovan

Texting Your Holiday Greeting – While Driving

With the holidays in full swing, a great deal of focus is being placed on the time crunch we’re all feeling and how that makes us take dangerous short cuts. Texting while driving is, arguably, one of the most dangerous.
A recent article focusing on Travelers’ new safe-driving campaign reminds us that there is already a plethora of videos and photos showing horrific accidents. Read More

December 6th, 2018

Rebecca Weber

Think Outside the Influencer Box

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

December 3rd, 2018

Emily Burgess

Plan a Bold Event for 2019

A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.
A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More

November 21st, 2018

Danny Wikowsky

The Wide World of Sports … Marketing

There are many avenues that companies and marketers utilize to maximize their reach. For large corporations all the way down to small, local businesses, sports have proven to be a great marketing tool. During sporting events like the Super Bowl, World Series or March Madness, you see big corporations spending their advertising dollars on commercial spots, trying to capitalize on the number of eyeballs that are watching. On the flip side, small businesses sponsor local sports, Read More

September 20th, 2018

jbrowe

Prime Delivery. The New Milkman?

One thing that is notable about 2018:  it’s been a big year for brick and mortar retailers to close a lot of doors. Headliners, of course, include Sears, Toys R Us and J. C. Penney, but a recent USA Today feature lists 21 companies closing retail locations – and that was just as of April! Read More

August 8th, 2018

Rebecca Weber

Social Selling – A Sales Strategy That Sticks

When consumers want to learn more about a business, where do they turn? Here’s a clue – the answer is no longer a three-inch yellow brick of a book that ends up on your doorstep. Read More

July 2nd, 2018

Rebecca Weber

The Hot, Heavy and Here-to-Stay Social Media Call-Out Culture

With great power comes great responsibility.” – Uncle Ben, Spiderman
Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height. Read More

March 27th, 2018

David Moore

You’re Not the Audience

There’s a (probably) apocryphal story about Henry Ford, that he told his advertising manager he was tired of seeing a particular Ford ad, and it was time to create a new one.
But the ad hadn’t actually appeared in the media yet. He was just tired of seeing it in interminable internal meetings, so he assumed everyone else would be bored with it, too. Read More

January 15th, 2018

Robin Donovan

Lean Cuisine Has Decided to Weigh Women’s Accomplishments

Finally, a weight loss brand got it right. Pretty much any of us who have ever dieted have developed an aversion to weight loss brands body shaming us at every turn. Lean Cuisine was no exception. Then their business started to wane which was a wake-up call that they weren’t resonating with their target audience – predominately women. Read More