From the very beginning of my copywriting career, I have followed one simple rule of thumb …

Creativity comes second to effective communication.

Because of this, my preferred approach to writing is simple, clean and conversational. Basically, I like to write how people talk. It’s a faster read and much more relatable. Read More

Social media platforms are making efforts to become more socially responsible, but at what cost? For now, the answer is uncertain.

The social media realm has been buzzing this week following the announcement that Instagram will begin hiding Like counts in the U.S., a continuation of a test that started rolling out to other countries last May. This test was then broadened to a global scale yesterday, through a post on Instagram’s Twitter account.

Insurance has typically been an avoidance category. We never want to think of bad things that could potentially happen to us and we don’t want to hear or read boring clause after clause of legal mumbo jumbo. So, we shut it out.

I’m not rich, but I have disposable income. I drive a 300-horsepower sport sedan with an 80-gig touch-screen control system. I have a smartphone, smart TV, 35mm SLR digital camera and three computers, and I know how to use them. I wear Oakley glasses, own two high-end bicycles, volunteer in my community and vote independently.

In a sea of back-to-school promotions, with kids dancing and over the moon to get new clothes and school supplies, there’s one spot that didn’t particularly stand out.

Until about 15 seconds in.

Meet the Pros is a 57-year-old advertising conference for college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult.

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Last week, I became the proud owner of my dream plant – a beautiful 10” monstera deliciosa. I drove home from the nursery with the plant belted into my passengers’ seat and called my parents when I got home to tell them about the newest edition to my 29-member plant family. Read More

I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show.

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