Remember this?

For years and years this linear purchase funnel model was the prevailing marketing theory relative to the customer journey from the moment of first contact to the actual purchase. It was predicated on a model by E. St. Elmo Lewis back in 1989 which is often referred to as the AIDA (Awareness, Interest, Desire, Action) model. You’ll still find these models in a lot of marketing text books (including the one I’m using this semester to teach an integrated marketing class at Creighton). Read More

Jerry Stoner, executive creative director, will participate on a panel of marketing professionals for the 2013 AMA Super Bowl Review on February 7, 2013. The event will be held at DJ’s Dugout at 114th and north of Dodge Street at noon. Read More

We’ve already addressed three of the four basic categories that new authors tend to fall into:  the I have an idea I’d like to share with the world group, typically consisting of business advice – an idea, the I have a story to tell group, often about overcoming adversity, and/or self-help advice and the I want to write a book and give my business, or personal brand, a boost folks. We’ve given these author-types some advice on the best way to get things started. Read More

So Facebook makes a big announcement on Tuesday about graph search. Headlines proclaim “Facebook Just Declared War on Google.”  The interwebs go nuts with prophecies and commentary. Like after a political debate. And those with beta access start posting all kinds of results like this and stories like this. Read More

Lately I’ve been fielding a lot of questions from folks who are thinking they’d like to write a book. They typically fall into these four basic categories:  the I have an idea I’d like to share with the world group, the subject here often boils down to business advice – an idea, the I have a story to tell group, the subject is often one depicting how they or a loved one has overcome adversity, and/or self-help advice; then there are the I love to write and I’m pretty good so I should probably write a book folks, and for them the subject is often secondary; last and probably least we have the I want to write a book and give my business, or personal brand, a boost folks. Read More

Occasionally I find myself spending hours online researching something merely to satisfy my own curiosity sparked by some personal experience or some random reference in an article. Read More

You only have to spend about 10 minutes online to see that as a human race we’re nuts about both. Read More

First Novel

The origin of Bozell Books and Managing New Author Expectations:
The Bozell Books division was started as a direct result of my own personal need. I had just published my first book: Is It Still Murder Even If She Was A Bitch?, and I hadn’t a clue as to how to promote it. www.rldonovan.com.

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Why do they do it? Why do young, crazy men choose the weeks before Christmas to terrorize and murder innocent victims? There are so many theories – but no real answers. Why not? Read More

We didn’t want to do a typical holiday greeting, so we didn’t. Merry Christmas, Happy Hanukkah and Cheers to the New Year!