The origin of Bozell Books and Managing New Author Expectations:
The Bozell Books division was started as a direct result of my own personal need. I had just published my first book: Is It Still Murder Even If She Was A Bitch?, and I hadn’t a clue as to how to promote it. www.rldonovan.com.
I learned through glimpses of more experienced authors that promoting a book in this day and age takes an Herculean effort. I hasten to add that it has been something I’ve wanted to do for as long as I can remember – and it has absolutely been one of the most rewarding experiences of my life! I wouldn’t trade it for anything!
Promoting a book seemed so easy based on all the movies and TV shows depicting authors and their exciting careers. From my vantage point things looked dramatically different. In the movies and in TV, once your book is published you just sit back and let the world gather at your feet. Your publisher sets up reading/signing/speaking engagements and provides a stretch limo (complete with chilled champagne) to convey you from one glamorous event to the next.
Reality bore little resemblance to the glamour of fiction as the promotion of my book began. I felt extremely fortunate to have worked closely with an established author of Harlequin Romance novels before undertaking my own career as a novelist. At last count she has written and published 17 books and her painstaking experience in trying to promote them has helped to manage my own expectations.
I find that the most difficult part of helping a budding author is in trying to manage their expectations. There is at least a little part of all of us (myself included) that thinks “that’s you, but my work will be received differently.” It can happen, but it’s pretty rare.
The most difficult part of managing new author expectations is in getting the point across without going so far that it kills motivation. It’s a finely balanced art.
As challenging as it is to promote a book, the thrill of getting out into the public and sharing your work with new audiences is a rush like no other. A relative recently asked me in a somewhat sardonic tone “so, do you get the star treatment?” The first thought that flitted through my head was the backbreaking amount of work I was doing to promote the book; but my second thought took me right to that place where I’m in front of an audience comprised of folks that want to know any number of things about me and my book. “Yes,” I answered in all honesty, “there are times when I really do.”
Donovan heads Bozell Books, a division of Bozell designed to help authors and budding authors from inception through promotion of their published work. Her next installment of FAQs on Authoring a Book will address the age old challenge of “Getting Started.”