August 22nd, 2018
I guess, if you’re gonna Twitter …
For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise), local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.
A few recommendations on worthwhile advertising Twitter accounts to follow: Read More
August 16th, 2018
Walk the Walk: Bozell’s Awesome Company Culture
It’s no secret that company culture is a huge deal to us here at Bozell. But we don’t just talk the talk – we really do also walk the walk when it comes to company perks like a free 24/7 snack bar, beer keg, flexibility and amazing company-wide parties. These things aren’t all just for fun though. Read More
August 13th, 2018
To the Next Interns
Dear New Interns,
Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More
August 8th, 2018
Ron Anderson, 1936-2018
Ron Anderson, 1936-2018.
Most of you won’t know the name, but you should. Ron Anderson was one of the humble, unsung greats in the ad business, and he played a vital role in not only the success of Bozell, but in fostering a second creative revolution in advertising.
August 8th, 2018
Social Selling – A Sales Strategy That Sticks
When consumers want to learn more about a business, where do they turn? Here’s a clue – the answer is no longer a three-inch yellow brick of a book that ends up on your doorstep. Read More
August 2nd, 2018
Why is Amazon the 300 lb. Gorilla that Google and Facebook Should Fear?
The answer is fairly simple. The Amazon environment is closer to product purchase than either Google or Facebook, and this proximity provides them more access to a variety of revenue streams. Apparently this phenomenon is causing Zuckerberg and Pinchai to reach for the Just for Men. Read More
July 25th, 2018
Small Talk = Big Value
There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More
July 19th, 2018
Preparing You for The Agency World
Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.
You need to be resilient.
Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More
July 11th, 2018
To Gen Z and Beyond
“You’re such a Millennial.”
It’s a phrase that can have a slew of conotations and can often be heard echoed throughout office spaces, coffee shops and public spaces alike.
But now, you’ll be hearing “You’re such a Gen Z,” and as a member of Gen Z, I suggest you don’t take it lightly. Why you ask? Because by 2020 the working Gen Z population will reach 2.56 billion and we’re here to make an impact. Read More
July 2nd, 2018
The Hot, Heavy and Here-to-Stay Social Media Call-Out Culture
With great power comes great responsibility.” – Uncle Ben, Spiderman
Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height.