As many of us in the ad business, I’m a fan of the AMC series “Mad Men” and eagerly followed the exploits of creative director and bad boy Don Draper. (I even have the special edition cigarette lighter case DVD set.)
And like many of my cohorts, I anxiously look forward to the commercials during the Super Bowl. Or I used to. But more and more, I expect to be disappointed with what I see. Read More

It was all the rage years ago – and every college student seems to start off believing it’s true. Subliminal advertising: hidden messages or images in ads designed to affect your subconscious mind, overwhelm you with a longing and desire for, well, you’re not quite sure. Because you never really saw it. Read More

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More

As 2016 comes to a close and the holiday spirit is in full effect, it’s the perfect time to take a moment and reflect on the past year.  As an intern at Bozell, this semester has truly opened my eyes to the fantastic opportunities we have to work with clients in our own backyard and across the United States. Read More

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More

Everyone in the office knows. They are okay with it.  And they didn’t tell me.  Read More

The Advertising Age article, One Marketing Metric to Rule Them All? Group Believes It Has One is if not the latest, one of many recent pieces published about some of the wonders new technology and media can offer: increasingly precise and real-time measurements of the impact of marketing and advertising initiatives. Read More

Wearable usage will grow by nearly 60% this year. That’s an impressive number considering that just a couple short years ago the term “wearable” was an overhyped buzzword with little practical applications outside of the Fitbit products. Google glasses were downright weird (personal opinion) and few of us had the interest (or guts) to walk around in them. Read More

The term “Mobilegeddon”  has being bandied around the last few days by the media to characterize the change Google is implementing today relative to mobile search results.
While Google’s algorithm change will certainly impact many companies that don’t have mobile-ready sites, it’s a logical move. And one Google has been pushing for the last two years. In reality, we’ve ALL been talking about the impact of mobile and this change may be the push needed to make sites more usable for consumers. Read More

In this Episode, Scott & Scott talk about Snapchat. They discuss how the social network works and how companies are using it for marketing. Read More