In order to have a mutually beneficial vendor-client relationship both parties must be on the same page. We must make sure we listen to each other and ask the right questions to ensure we truly understand one another.

In an industry that is riddled with lingo and acronyms it is very easy for people to be saying the same word but have different meanings. While someone may throw out the term “brand”, it could mean one thing to a small retailer and something entirely different to a large service oriented company.

Leave egos at the door and keep your minds open to different ideas and perceptions.