Westlake Ace Hardware needed a way to differentiate themselves in the business-to-business market. They also sought to embed themselves in the business of their customers. Leveraging the convenience factor of online retail while backing it with friendly, knowledgeable sales reps and a deep inventory of products, Bozell developed WHISupply.com. More than just an e-commerce storefront, this site is a complete catalog that pulls data from three different locations nightly. This insures accurate pricing, availability and selection data. The site is customized to fit the needs of the business-to-business customer, including having various levels of permissions, order approval steps and saved list for repeated orders and items.
