Faced with gaining a foothold in a complicated and crowded space, PrairieSmarts—a fintech startup aiming to change the way advisers and their clients invest by exposing real portfolio risk—came to Bozell to develop a new brand identity and a completely ground-up website to help sell their products and services, including a brand-new web app that is still in development.

By embedding ourselves in the early stages of their business, Bozell was in a great position to showcase the brand, benefits and products of PrairieSmarts. The end result includes an information portal, bios and engaging pages for each aspect of the business.