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National Safety Council

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“Distracted Driving”

Misperception is a problem a lot of our clients face. For the National Safety Council, the problem at hand was breaking the common misperception that using a cell phone in any way while driving is okay. To do that, Bozell created a full-fledged campaign that not only presented the shocking statistics up front, but painted a vivid and memorable picture of the potential danger.

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Using your cell phone while driving is a dangerous distraction. In fact, it causes an estimated 416,000 injuries and 3,000 fatalities every year. And it caused approximately 1.3 million car crashes last year alone. Texting. Talking. Even hands-free calls. It's all just a bomb waiting to go off.
Using your cell phone while driving is a dangerous distraction. In fact, it causes an estimated 416,000 injuries and 3,000 fatalities every year. And it caused approximately 1.3 million car crashes last year alone. Texting. Talking. Even hands-free calls. It's all just a bomb waiting to go off.
Using your cell phone while driving is a dangerous distraction. In fact, it causes an estimated 416,000 injuries and 3,000 fatalities every year. And it caused approximately 1.3 million car crashes last year alone. Texting. Talking. Even hands-free calls. It's all just a bomb waiting to go off.