The Lauritzen Gardens Antique & Garden Show is an annual fundraising event benefiting the Gardens. Every year they bring in renowned experts in antiques, gardening, art and design to the city of Omaha.

This year, the goal was to target a younger demographic (while still appealing to their current audience), so we created a digital campaign that went along with traditional marketing approaches.

With a new photography, social and digital advertising, a dedicated website for the Show and much more, Lauritzen had more than 10 million online impressions over the entire campaign and increased their total Facebook fanbase by 67 percent.