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United Way of the Midlands

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The Power of Change

With a lofty goal of topping last year’s record-setting tally, United Way of the Midlands turned to Bozell to develop a theme for their annual campaign. Inspired by the major impact even a small donation could make, Bozell embraced “The Power of Change.” Building props out of coins created an attention-getting campaign that stretched across a variety of media.

Your donation keeps kids in school, boosts their academic achievement and helps advance their education.
Your donation helps Omaha-area families along the road to financial independence, teaching them how to keep a roof overhead and save for their future.
Your donation provides access to health care across our community, helping our neighbors lead active, healthy and happy lives.