When developing a new concept for H&H Chevrolet, we wanted to come up with something that spoke to the Midwest Chevrolet audience. And what we found was that this was a group of hard working people who appreciate good old fashioned values. So we created a series of commercials that not only touched on small, yet cherished moments in life, but also showed viewers that we offer lower prices so that our vehicles can help get them from moment to moment.