“The After is What We’re After”
Year after year, Catholic Charities launches a campaign to fund their many important programs and services that help those in need. This year, Bozell wanted to highlight the great results these programs deliver. We decided to put a spin on the typical depiction of individuals who receive help with “before and after” images. In print, direct mail and television, we showed the dynamic transition that happens to an individual in need thanks to Catholic Charities.