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Catholic Charities Annual Appeal


“The After is What We’re After”

Year after year, Catholic Charities launches a campaign to fund their many important programs and services that help those in need. This year, Bozell wanted to highlight the great results these programs deliver. We decided to put a spin on the typical depiction of individuals who receive help with “before and after” images. In print, direct mail and television, we showed the dynamic transition that happens to an individual in need thanks to Catholic Charities.


Brochure


Poster

THE AFTER IS WHAT WE’RE AFTER.
Every day, we work to move people from a hopeless before into a successful after. Right now, people in our community need a helping 
hand. They are abused, hungry or fighting addiction.
BE SOMEONE'S AFTER. GIVE TODAY.