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Bozell – Holiday Cards

Case Study

 

The Holiday Hack Pack 

2020 was a strange year and the Bozell Holiday Hack Pack provided a much-needed break. After a short three-question quiz, our clients, partners and friends were provided holiday content catered to their mood:

  • The Happy Holiday Hack Pack for those keeping the positive holiday spirit alive.
  • The Hmm K Holiday Hack Pack for those with a more mellow approach to the holidays.
  • The Ho Hum Holiday Hack Pack for those harboring a good old-fashioned bah-humbug attitude.

Each hack pack included a custom video, movie suggestions, conversation starters, music playlists, recipes and more!

The Great Excheeriment

For the 2019 holiday season, Bozell launched “The Great Excheeriment,” a social experiment with sentiment. To spread cheer to our clients and friends – and multiply the holiday spirit – we sent each person on our mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. They were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. Upon receiving the postcards, the recipients are prompted to visit our website where they can track their locations. Those locations are instantly added to the Cheer Tracker map to visually record just how far and how often cheer has been spread. After tracking their cheer, visitors are then prompted to forward along Cheer GIFs – animated versions of the postcards – in order to continue spreading cheer this year. Then we’ll all sit back and watch how far the cheer spreads.

The Great Excheeriment Campaign Mosaic

The Nifty Gifty Finder

In lieu of a traditional holiday card, the Bozell team worked together to create The Nifty Gift Finder —an online generator that used five simple questions to help people narrow in on the perfect gift for those hard-to-shop-for someones. The site housed 50 unique gift ideas – some heartfelt, some amusing, but each one specifically selected by a Bozell employee. The site itself was animated throughout the entire gift-elimination process, making it a fun (and helpful) experience from start to finish.

Nifty Gifty Finder Website on Laptop

Nifty Gifty Finder Mailed Piece