I definitely don’t put myself in the category of a designer or design professional. Quite honestly, I can barely draw a straight line with a ruler. Like most people however I have an opinion. I can tell that I like something or turn my nose up in disgust if it doesn’t fit my tastes. My tastes usually land in the guy zone. I like nature, tech and sports, but I will never turn an entire room of my house into a shrine for an athletic team.

Every now and then something catches my attention and makes me take a second look. The other day I was walking through Target and the packaging design for a product hit me between the eyes like a 2×4. My first thought was, “What the heck was that? I need some of those!”. Upon further investigation I realized that this sweet design of dark mystery wasn’t that of the latest caffeine infused gum or Gatorade sports powder. No, this was the packaging for Kotex feminine hygiene products. While I may not personally be in the market for Tampons or Pads, I was almost tempted to buy a box because they were just plain cool. Then I thought about how many hours of SportsCenter and Boxing I would need to watch in order to regain my guy points lost during the purchase and decided it wasn’t worth the hassle.

For those people who don’t believe in the power of design take note. If great package design can tempt a man to buy Tampons maybe us guys can effectively use design to get our women to buy that HDTV, Laptop or Cable sports package we have been wanting.