• In the US, only about 3 in 10 adults post
• 37% of 18 to 34 year olds post
• There is no longer a significant gender difference
• Business owners and Senior executives/decision makers/leaders are all much more engaged
• In contrast, 70% of Indonesians and only about 12% in Japan post
• Only 13% of marketers feel they are “very effective” at measuring social media efforts

These numbers should continue to grow as more people become comfortable with social media. In addition, as social media evolves, how people interact with brands in the space will also evolve.